In response to conflicting feedback from dealers and customers regarding online car buying features and negotiation challenges, this case study explores the development of a streamlined negotiation flow that addresses the complexities of trading in a car, financing options, and vehicle condition assessment, ultimately enhancing user trust and retention in the online car buying process.

After working with key clients, I will be releasing another case study soon that showcases more of my product management passion and where I've worked with teams to create truly innovative experiences for users.