Design & product executive specializing in systems, scale, and AI-driven platforms
Leadership, organizational design, and experience strategy for complex, high-consequence environments.
Jessa Parette is a design and product executive who specializes in building clarity and alignment inside complex systems — where experience spans software, operations, policy, and human behavior. Her work focuses on the moments where traditional UX breaks down: AI-driven decisioning, invisible interactions, organizational ambiguity, and scale with real risk.
She has held senior leadership roles at Walmart, Capital One, and is now Head of Design for Byte by Yum!, one of the world’s largest QSR technology platforms, where she leads experience strategy, design systems, and organizational operations for products used by tens of millions daily.
How She Leads
How She Works
Designing at System Scale
Jessa leads experience strategy in environments where products are only one part of the system—spanning platforms, operations, and organizational constraints to ensure decisions hold under scale and real-world conditions.
Leading Through Ambiguity
She is known for bringing clarity to undefined and politically complex problems, helping teams align, make confident decisions, and move forward when the path is not obvious.
AI & Invisible Experience
Jessa focuses on experience beyond the screen, designing for AI-driven decisioning, automation, and invisible interactions where trust, accountability, and recovery matter most.
Scaling Quality & Decision-Making
She develops practical systems for scaling design quality and feedback in growing organizations, including the 30 / 60 / 90 framework, reducing friction while maintaining rigor as complexity increases.